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Selling your Property for All It's Worth !

12 REASONS WHY TO LIST WITH ME

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1. First impressions do count!

Let's face it, first impressions do count. Would you take a buyer out to view homes driving a rusted out 1974 Buick? Would you attend a listing appointment wearing a tee shirt and shorts? Or how about giving a prospect a handwritten business card? Of course not, for you know image is critical for success. This is why it is essential for you to use only high quality, impressive and effective marketing materials to guarantee your success.

2. You may not like it, but Homeowners do judge a book by its cover!

Image and impression are as equally important when it comes to the listing presentation itself. Just think of all the prospecting time and effort you've invested to book the listing appointment. Are you going to blow it all away by using a non-personalized, ineffective, company standard listing presentation? After all, you only have one chance at making a good impression!

And you need to invest only a few dollars to achieve exceptional 'first impression' results.

3. What is The Homeowner hearing from other agents?

Do you know that the average homeowner interviews 2 to 7 real estate agents before selecting one to list his home? This presents us with a question that is extremely important to success. What are these other agents telling the homeowner about the marketing strategies for his home?

  • Public Open House
  • Newspaper ads
  • Local TV & radio ads
  • Internet Exposure
  • MLS Open House
  • Office Open House

4. With every Realtor telling The Homeowner the same thing, which agent do you Think The Homeowner decides to select As The listing Agent?

The answer is... the one agent the homeowner is most impressed with when it comes to the content and appearance of the listing presentation itself.

5. What Do We Mean By Content & Appearance?

Perhaps this example will help us to effectively explain the issue. When you go to a grocery store and walk down the cereal aisle you'll find manufacturers competing with each other for your business via professionally designed boxes that are exceptional in content and appearance. (Content means the words on the box and not the the cereal in the box.)

Why? Well, corn flakes are corn flakes and they know it. So in efforts to make a distinction in the eyes of consumers over their competition, they invest literally tens of thousands of dollars in designing just the right looking box.

6. Therefore, Your Extra Advantage Over The Other Agents Is Found By...

Having a listing presentation that not only is great in content but is also visually impressive!

7. Your Next Success Key To Getting that listing is...

To stop being like those other agents who have been trained to explain to the homeowner 'how they will sell' the home.

8. 'How You Will Sell Their Home' Is Entirely The wrong way to Do a listing presentation!

You must never explain to the homeowner 'how you will sell' the home. Top producers never fall into that trap. Rather their experience has taught them to:

Always discuss with the homeowner 'how a home sells' and not 'how you will sell' the home.

Do you understand the difference? If not, allow us to explain it more clearly so that you fully appreciate its importance to listing success.

9. The Vast Majority of Homeowners want to be educated Instead Of sold By A Realtor!

Just put yourself into the back into the shoes of a homeowner for a moment! Would you want your Realtor using a 'sales' approach while on the listing presentation or would you rather prefer your Realtor to 'fully explain' every detail of the marketing process?

The obvious answer is education.

And top listing agents understand this point and have designed their listing presentations to be educational instead of sales oriented. The end result are more listings with fewer problems!

10. And this is what the '12 Reasons Why To List With Me!' presentation is all about!

It is for those agents who do not want to use sales tricks and gimmicks in an effort to get a listing. In plain language, they want to teach rather then sell homeowners into their services.

11. Why do top producers use the '12 Reasons Why To List With Me!' format?

There are two reasons why 83.7% of top producers choose this listing presentation format over all others available within the industry.

Reason #1: To Create Problems!

Top producers value the power of problems. They understand problems, and their solutions, are the reasons why homeowners make the decision to list a home. However top producers approach these problems and solutions in an unique way. They do not wait for the homeowner to present a problem. Rather top producers 'seed' their listing presentation with specific problems. They then outline the solutions to these problems to the homeowner throughout the presentation. This strategy translates into more listings, more often than any other listing presentation style.

Reason #2: To Create Division!

Top producers understand their listing presentations must cause the seller to agree to list before they discuss home pricing. This division between service and price is essential in terms of securing a listing. In fact, failure to separate service from price within a presentation is the #1 reason why average Realtors lose listings.

12. But that does not need to happen to you anymore!

The "12 Reasons Why To List With Me!" listing solution will show you how to divide the listing presentation from the pricing presentation, allowing you to gain the commitment to list from the seller before you discuss price. This results in an incredible explosion in listing success. And listings are the name of the game for any Realtor who wants to earn $150,000 + per year!

 
Hopp for Action ... ... then, start packing !
                     Expect Extroadinary Service!
 
                     Your ' NEXT'  Realtor ®                                                                                    TESTIMONIALS
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GINGER  HOPP     BROKER CFS #01240587          Realtor Since 1998

EAGLE EYES REAL ESTATE 

Specialty Counties:
Placer County CA, Nevada County CA, Sacramento County CA, Marin County CA, Sonoma County CA, Napa County CA, San Francisco Greater Bay Area

  (707) 790-0022
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  EagleEyesRealtor@outlook.com  "Certified Foreclosure Specialist"  
   Specializing in NOTES @ 70% of current market value

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Thinking of Selling?     Call me & we'll discuss it ... no obligation

 Your Referrals Are Warmly Appreciated...

"I have a different Philosphy about praticing real estae: I focus 100% of my efforts on delivering the most competent, money-saving, and hassle-free service to you. This way I'm able to deliver such outstanding results, you'll look forward to working with me again, and think of me when your friends and family need a caring and competent Realtor. I want your business for life!"  Ginger Hopp